“Be innovative in the ways in which you approach and apply your education, training and surroundings.”

What was the path you took from graduation to your current job? My interest social media marketing news in politics and government was what originally led me to a job with the State of Michigan. In my spare time, I was coordinating events for non-profits and the local main street program and Leadership took notice. So I transitioned into a special projects role and social media marketing network began as one of those "projects." There was an existing flow of conversation taking place by our constituents; conversation we weren't participating in. By translating teaching techniques into a facilitation forum, I began training departments and programs on how to use social platforms to disseminate its messaging where its audience already was gathered -- and for free. As social media gained momentum, a statewide board was formed and I was asked to serve as chair and primary liaison to departments and marketing through social media the Governor's Office staff. You coordinate the social media of an entire state. What does that entail? What types of things do you do on a daily basis? My role is to coordinate a unified presence on social media for the State of Michigan. Beginning social media marketing certification with establishing and implementing an official policy, procedure, and look and feel for all of our 137 active accounts, I now work with agencies on ways to maximize their efforts, provide training and evaluate new platforms. Programs interested in exploring social media contact me for consultation and guidance on devising a strategy that ensures social media marketing consultant we provide additional value to our citizens. Using analytics tools, I monitor accounts for inquiries and response and provide reports on traditional and social news coverage. I work to ensure key messaging is supported across all accounts, examine best practices and create methods for further social media marketing ideas collaboration. I also serve as content and community manager for our statewide MIGov social media accounts, in addition to our state economic development agency and also a niche community, Pure Michigan Car Culture. What challenges keep you awake at night? Most often, I'm awake thinking about the challenge of balancing daily requests with innovative, creativesocial media marketing packages ideas that could potentially establish us as a thought leader in social constituent relations. What is the biggest personal sacrifice you have to make because of your job? Personality! I spend my days teaching ways to make people and programs more transparent on the Web; however, I often find myself censoring my own views and opinions. Personally, I treat each of my social accounts very differently. Facebook lists are my best friend and LinkedIn is where I talk business. But I don't promote what I do professionally on Twitter; it's the last solace for my sarcasm. What is a lesson you learned in your job, and what did it teach you? Crafting a message social media marketing proposal in 140 characters is an actual skill. Within that small parameter, you have to capture one's attention and entice them to promote your message. In lesson planning, it's called the "hook," and the same applies to social media. In social media marketing for dummies fact, the similarities don't end there: on a daily basis, you have to transform mundane facts into extraordinary stories, diversify materials to appeal to all learning styles and convert commonplace statistics into visually appealing images. So essentially, my job has taught me that my student loan is not completely social media marketing definition in vain.

What do you feel is the biggest challenge for women today?

It's been my personal experience that too often, we devalue all that we social media marketing firm actually do and the impact it makes. Particularly in a developing industry like social media, because there are no existing parameters for success. Recognize your own importance and be proud of the work you do.What are some of the rules you live by? Participating in social media should provide an additional value to your audience. Start small; there's no reason to join Twitter, Facebooksocial media marketing firms, Pinterest and Instagram all at the same time. Or at all. Platforms have specific purposes and require specific types of content in order to thrive. Nobody's an expert when it comes to social media. Just when you think you have it figured out, there's a redesign small business social media marketing or a new function or platform. Keeping up on the social evolution is almost a full-time job in itself. What qualities do you look for in fellow colleagues and team members? Ideal colleagues have a sense of adventure and a sense of social media marketing degreehumor. Content tends to emulate its creator and the best content for social media is dynamic. What advice do you have for women who want to get involved social media marketing booksin a role like yours? Carpe diem. My role didn't exist five years ago and may not five years from now. Be innovative in the ways in which you approach and apply your education, training and surroundings. If you find worth in something, make it the best something you can possibly do and prove its necessity to others. Where do you see yourself five years social media in marketingfrom now? Ideally, on my next big adventure. Following the technology, skills and industry where it takes me. Is there anything else you would like to add? I'd like to add my thanks and appreciation for organizations like I Want Her Job. I'm truly honored to be featured. The internet has transformed the ‘mass market’ into a market of ‘mass niches’, and you want to rank high in your niche! SEO isn’t hard – it really is common sense. I’ll show social media marketing plan sample you how it works and how you can maximise your chances of being found by the people who are interested in what social media marketing los angeles you are offering. I’ll show you how to attract targeted internet traffic and video views that have an indefinite shelf life and how to research what terms marketing on social media are being searched for, as well as discussing a linking strategy for your website. Here’s more proof – after 4 years, I’m still attracting internet traffic after press trips to Fiji and South Africa – after already attracting tens of thousands of social media marketing campaign views!

You Tube – How To Get Your Video In Front Of The Relevant Eyeballs!

Undertook optimisation of video title, tags and description to increase chances Social Media of showing up in searches, as well as You Tube related videos. The aim is to generate steady views over time to people interested in what the video has to offer. I have applied these techniques to my videos with little marketing by social media time and I haven’t spent one cent on YouTube advertising. The Travel Tart You Tube Channel has generated over 1.7 million views to date. I’ll show you how to research what is being searched for in Google and YouTube, and how to tailor your video titles and tags to increase the social media marketing chances of your video being seen by the relevant eyeballs. You have to do this, because there are over 100 hours of video footage uploaded to YouTube every minute! Facebook – Laser Focus Marketing Example: targeted advertising. Multiple examples of using a budget to ”laser focus’ posts to specific interest groups, including different ages, genders and social media marketing strategy countries. As an example, a minimal budget ($USD 16) was used to reach over 5000 people who were interested in the product. With Facebook, you can target only the people who are interested in what you do. If they’re interested, they social media marketing jobs are more likely to convert into a lead! You don’t social media marketing plan want to advertise to people who aren’t interested in your product! For example, if I saw an advertisement about crochet, I won’t look at it because it’s not one of my interests – but there is a large community out there who are interested. I’ll show you how to do this with minimal fuss and time! Twitter – 50 minutes of effort reaches 80,000 people Example: how to increase exposure to relevant audiences on Twitter via the use of hashtags, and interacting with other social medi accounts. I was chosen to document the Rugby World Cup in 2011 as part of a Qantas social media marketing companies Wallabies promotion which involved on the road tweeting. Here is a Tweetreach graph showing how effective this can be. I’ll show you how to use Twitter and other social media effectively so you don’t have to spend all day in front of the computer by using tools like Hoostsuite.Example: Labelling ‘pins’ to maximise your pin showing up for other users. My social media marketing services article on Glamping has been ‘pinned’ over 3400 times and is still attracting steady traffic from Pinterest.Example: Article on 52 offbeat travel tips. Over 28,000 stumbles (pageviews) alone social media marketing universityfrom this social media website. Reddit Example: Identifying content that will appeal to users who will share it with their friends to create something viral. This video I made about the Xhosa language in South Africa what is social media marketing was the most popular video on Reddit for a day, and went from 20,000 views in two years to over 400,000 views overnight!