Infosys BPO Wins The Gold Award For Marketing Excellence At The ITSMA Awards 2012

Bangalore, December 5, 2012: Infosys BPO Ltd., today announced that it has marketing by social media won the Gold Award for Marketing Excellence in the category of 'Marketing with Social and Interactive Media' at the Information Technology Services Marketing Association (ITSMA) Awards 2012. Infosys BPO received the award during the ITSMA 2012 Annual Conference: Marketing's New Value Proposition, held at the Charles Hotel in Cambridge, MA, USA. ITSMA, the leading marketing association for technology, communications, and professional services providers, recognizes best-in-class marketing programs with its annual marketing excellence social media marketing awards. An international jury of marketing executives and experts selected the winners based on excellence in situation analysis, innovation, program execution, and business results. Speaking about the award, Gautam Thakkar, Vice President and Unit Head – Enterprise Services, Infosys BPO said, "This prestigious award reiterates the fact that we have been able social media marketing university to create considerable value and brand equity with a highly focused campaign for our stakeholders in the social media space. We believe that innovation in the digital world, combined with seamless teamwork, will continue to garner significant results. We will continue to focus on such innovative initiatives that aim at creating a social media presence to drive and sustain community engagement." The uniqueness social media marketing strategy of the initiative is that Infosys BPO created a novel community to enable discussions among the buy-side, the sell-side, and the influencer-side of the outsourcing community and the Infosys BPO leadership social media brand marketing team. This was indicative of a spike in brand awareness and the brand proposition of 'optimize, transform and innovate' among the desired target audience. "This was an innovative use of social media targeted at a difficult audience, with very successful results," said Dave Munn, President and CEO of ITSMA. "The program was wellsocial media marketing plan defined, the research was thorough and the execution was methodical. Infosys has developed a best practice." ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as AT&T, Cisco, Deloitte, social media marketing companies EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services, among others. Certain statements in this release concerning our future growth prospects are cost of social media marketingforward-looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in earnings, social media marketing services fluctuations in foreign exchange rates, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame what is social media marketing contracts, client concentration, restrictions on immigration, industry segment concentration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks or system failures, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service social media marketing jobs contracts, the success of the companies in which Infosys has made strategic investments, withdrawal or expiration of governmental fiscal incentives, political instability and regional conflicts, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and general economic conditions social media and marketing affecting our industry.

The Value of a Unique Value Proposition

The idea of a unique selling proposition isn’t new or unique. According social media marketing agency to Wikipedia, the term was coined in the 1940s. More than seven years ago I wrote about it. Here’s a bit: What simple statement about your business or brand — just a quick, clear sentence or two at most — tells your prospects that you are the only alternative for social media marketing company them? Sounds like a response should just jump out at you. Yet most businesses (on- and offline) cannot provide an answer that simply rolls off their tongues or, even more appropriately in the case of e-commerce, appears on their home pages. By USP, or unique selling proposition, I don’t mean a slogan or a phrase that will appear in your advertising, although social media marketing plan template that’s one potential use for it. Rather I mean the concise and memorable phrase that answers your prospect’s always-implicit question, “Why should I do business with you and not somebody else?” A unique selling proposition is mucho importante. And I’m not the only one who thinks so. Linda Bustos, an e-commerce consultant at the Get Elastic blog wrote: Why should your ideal customer purchase from you rather than from anybody else? I would even go so far as to ask yourself, what one thing about your company, your product social media marketing world selection, your customer service or your customer loyalty is so compelling, that even if a product was out of stock, or some functionality were broken on your site, a customer would stick around and buy social media marketing strategies something? The folks at Marketing Experiments believe so strongly in the importance of the clarity of the value proposition that Dr. Flint McGlaughlin was bold enough to say if you get your value proposition right, you can get many other things wrong on your landing social media marketing tips pages and still improve conversion dramatically. Several years ago at our company, we adjusted the term a bit by replacing “selling” with “value.” What we didn’t change was our work with clients, helping them clarify or even create a unique value using social media for marketing proposition for use on their site (among hundreds of other factors). I was reminded of this recently when our newest conversion analyst and one of his clients turned in their most recent optimization success story. A single test on this client’s unique value proposition increased overall conversion rate by 33.8 percent. What did this client do that worked so social media marketing tools well? It hired a good writer (at our suggestion) who wrote several suggested unique value propositions, as this company didn’t have one at all. Then we tested the several unique value propositions, until we had a clear winner. Not only did our client see a conversion rate increase, it gained customer insight that can be used to marketing social media optimize other site areas. Every Landing Page Needs One In recent years, I’ve even started suggesting clients use unique campaign propositions (UCP). These are meant to reinforce your offer from banner ad or PPC (define) campaigns by enhancing the landing-page scent. When benefits of social media marketing visitors take their precious eight-second first impression, you want them to know why they should buy from you and not your competitors.

HOW TO BOOST YOUR CONVERSION RATES WITH AN EFFECTIVE VALUE PROPOSITION:

In part one of this two-part series, we have built upon the foundation: the social media marketing manager basics of value proposition— what value proposition is (and what it’s not), the difference between value proposition and unique selling proposition, importance, boosters and the key elements of value proposition. We also managed to break down in steps creating a value marketing with social media proposition for your business. If you haven’t yet read the first part, you can do so here. Now, in this part, we will be focusing on the best practices of creating and optimizing your value proposition for increased conversion. We will also look at some examples of great value propositions. Talking social media marketing software of effective value proposition… What Makes an Effective Value Proposition? Well, quite a number of things. And to make this easy and memorable for you, here’s what I call the 8 C’s of a winning value proposition: Credibility: The value proposition must be realistic and believable. Don’t make promises you won’t be able to fulfill or one that prospects will find hard to how to use social media for marketingbelieve. BTW, remember what true credibility is all about. It’s not what you say about yourself, but about how other people see you . It’s about getting other people to trust you. Convincing: The value proposition should be social media marketing courses compelling enough to capture, convince and convert. Customer-centric: Don’t go on nattering about how awesome you and your product are. Your value proposition must be focused on the benefits users will get; it must be customer-centric. Clarity: The value proposition has to be easy to understand. It has to be clear in every sense— style, appearance, messaging, etc. A value proposition that confuses customers can kill social media marketing b2b conversion. Prospects should be able to read and comprehend it in 5 seconds; remember the average attention span of a web user is just about 8 seconds, which is less than the 9 seconds attention span of a goldfish. Core-competencies only: The value proposition should focus on your strengths. Don’t start talking about how that you can’t do X but can do Y pretty well. Instead of mentioning X in the first place, focus on Y and on how you can make customers’ lives better by offering social media marketing for small business them Y.Competition-crushing: It should explain how the product or service is better than your competitors’. This is even easier if your offer contains enough PODs (Points of Difference). Remember the KISS principle. You have a few seconds of their attention and time. Don’t try to bring in any kind of complexity here. Not only do you have to keep it simple and short, you also have to keepmarketing and social media it smart and straightforward.Have different value proposition for different products or services. That way, you’d be able to clearly state the different benefits each offer brings. Prospects will also find the offers more valuable and find each social media marketing job description value prop (nay, offer) easier to understand.Address the WIIFM concept. When it comes to value proposition, customer benefit is key. Consciously or unconsciously, people just like to ask the question WHAT’S IN IT FOR ME? as they go through offers. The WIIFM concept social media marketing salary refers to all the benefits your potential customers could get from what you’re offering. So, remember to address it properly.