Ways to Help B2B Marketers Come Up With New Content Ideas

Is your content engine running out of gas? Is writer’s block keeping social media marketing statistics you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue? Take heart… you’re not alone. According to a recent article in eMarketer based on research from Kapost, B2B marketers are having trouble coming up with fresh concepts to power their digital campaigns. Among B2B marketers in North America, approximately four out of 10 said it was difficult or somewhat difficult to come up with ideas for content marketing, and half said they didn’t have enough ideas to fuel their campaigns. It’s true… coming up with ideas is hard. Sometimes top social media marketing companies it seems like everything you want to say has been said before. And if you come up with a truly novel idea, you wonder if it’s as brilliant as you think it is. You start to doubt yourself. And then there are the times when the well just runs dry. You simply don’t have anything to add to the already crowded conversations that continue chattering away in the digital content landscape.What then? For me, the answer is simple. Stop writing and start doing something else. Every time I feel stuck, blocked, or social media marketing network simply out of ideas, I step away from writing and start editing, proofreading, researching, or designing. Better still, I take a walk, do some yoga, or rustle up a snack. Have a conversation. Look at clouds. Anything is better than beating your head against the keyboard (I know, because I’ve tried that, too.) Usually, the ideas start coming again after a short break. If not, I have a few more tricks up my sleeve. Here are just five of the many ways I come up with new content ideas when I’m up against a wall (and a deadline). Read industry news, related blog posts, and current research The best way to figure out what hasn’t been said before in a particular field is to read what has been said. I subscribe to relevant emails and RSS feeds all about the social media marketing training topics I generally write about: general marketing theory, content development, email best practices, marketing automation, social media, and so on. Here’s a roundup of great resources for marketing agencies that work for in-house marketers, too. And here’s a list of over 50 expert resources for internet marketers. For example, that fact from eMarketer at the beginning of this post showed up in my inbox last week. I read the subject line, “eMarketer Daily – Do B2B Content small business social media marketing Have Trouble Keeping Creative Juices Flowing?” and I thought, “I’m guessing the answer is yes.” It made me think that it might be helpful to other marketing content creators if I wrote a blog post about the ways I keep the ideas coming. And so, here we are. See what’s hot now and trending tomorrow When I go looking for content ideas, I think about the needs of the people who will be reading it. What does your audience want to know? What questions are they asking social media marketing classes on your forums and community message boards? What issues are customer service reps dealing with? Which terms are they using to search your site? What keywords are driving them to your site? These are the hot topics today that you can use to inform your content creation. You might want to host a webinar on a topic, then write a follow-up blog post that answers the top questions from the event. Use Google Analytics to understand social media marketing plan sample the content that’s performing well on your site, and Google Adwords Keyword Planner to research concepts related to your subject. Google Trends can tell you some of the hot topics being searched as well as subjects people are interested in that are relevant to your themes. For example, should you write about content social media marketing news marketing or mobile marketing? Looks like they’re both getting a lot of interest, but content marketing has taken the lead in the last year or so.

B2B Mobile Marketing: 15 Ideas You Can Use Today...

Are you interested in learning more about B2B mobile marketing? If you’re like marketing through social media many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile social media marketing proposal can be every bit as useful in the business marketplace as it is in the consumer marketplace .With that in mind, I thought I’d share some of the best uses of B2B mobile marketing so that you can apply some of the ideas to your business. But before we get started, let’s recapsocial media marketing certification a few mobile marketing statistics so that you can get familiar with why B2B mobile marketing is such an important tool. Create a Mobile Website. This is the foundation for all mobile marketing, so if you don’t have a mobile website yet, we’d encourage you to create one. Surprisingly, it’s not all that complex. You can either social media marketing consultant work with a firm like Mobilize Worldwide or BlueTrain Mobile both of whom specialize in creating mobile websites. Or, if you’re a do-it-yourselfer, you can read “How to Create a Mobile Website” on the 60 Second Marketer blog. Find Out How Your B2B Mobile Website Stacks Up. Marketing Grader is HubSpot’s upgrade to their Website Grader tool. Included in the tool is a mobile grader that can give you insights to how well your mobile website is performing. Another useful tool is social media marketing ideas from our friends at BlueTrain Mobile. Both tools are worth checking out. Generate a QR Code. QR codes won’t be around forever, but they can still be used to engage B2B audiences. Ready to create one? We have a link to a QR code generator on the bottom right-hand side of the 60 Second Marketer blog. Just click there and you’ll be taken to a website where you can create your own code. When I do keynote speeches at trade shows and corporations around the globe, I drop a QR social media marketing packages Code into the presentation. The first person to scan the code gets an autographed copy of Go Mobile. It’s a great way to engage an audience via mobile marketing.

CONTENT MARKETING – CUT THROUGH THE NOISE

Blogging is still a superb way of finding your audience. Content social media marketing for dummies that appeals to your audience, and answers their common queries is a very valuable and useful inbound marketing resource. But now, longer or different forms of high quality content could be what your brand needs to take your digital marketing strategy to the next level. High quality content is useful in solving pains and challenges that your audience faces, which can really make your social media marketing definition brand stand out against competitors. Downloadable guides also allow you to capture user information, in order to channel certain prospects further down the marketing funnel. Note that your content doesn’t necessarily have to be written word, and that imagery or video is more popular than ever – especially with the rise of mobile devices. Content taking a longer or more in-depth format helps increase the perceived value of your content and brand, also enhancing the authority a potential customer associates with your brand. Content should aim to provide knowledge around what it is you have to offer, rather than existing purely to promote your product or service. Tying this into how your company can help solve pain points, and how you are an industry leader that a customer can put their trust in, is intrinsic to generating leads through social media marketing firm your content. With long-form content, it’s more possible to show you know your stuff, and other businesses can trust yours. B2B and more industrial companies are beginning to catch-up with consumer brands, who have been using social platforms to their advantage for some time. Many B2B businesses may not initially see social media marketing firms networks as a place their audiences hang out. Some B2B businesses may see this as a waste of valuable time. However, this is ill-informed nowadays, and if you’re not active on social media, you’re missing out on remaining a thought leader within your industry. Take Caterpillar for example. They utilise social sharing throughout the website, and have multiple social profiles with differing social media marketing books approaches. This ensures they have their audience in mind for each, and optimise content for each channel involved. Responsive web design is a necessary component of any B2B digital marketing strategy that wants to appeal to customers where they digest content. Your website and content should be flexible, in order to fit around customer habits. And those customers are going to be searching the web and browsing sites via their social media in marketing smartphone or tablet device. A responsive web design ensures you can reach them there.