On Instagram and Other Social Media, Redefining ‘User Engagement’

Shereen Way did not think twice about posting a photo on Instagram of her 4-year-old daughter wearing social media marketing dallas a green dress and pink Crocs sandals. Crocs, which Ms. Way had identified with a hashtag, pulled the snapshot from Instagram and featured it in a gallery of user-generated photographs on its website. The company had not asked Ms. Way for permission, and she was not aware that Crocs had used the photo until a reporter contacted her on Instagram. “No one reached out to me,” Ms. Way, 37, of Pearl River, N.Y., said in a phone interview. “I feel a little learn social media marketing weirded out.” Much later, Crocs sought her permission. Instagram and other social sites like Pinterest and Twitter have long been sources of selfies and candid shots that retailers and other companies mine for “consumer engagement,” a broad industry term that can mean anything from Facebook likes to hashtags for brands. But as the practice of promoting user-generated content has intensified, the facebook social media marketingintersection between brands trying to capitalize on social media activity and people’s expectations of some privacy (even as they post personal photos on public platforms like Instagram) has grown far more murky. Advertisement Continue reading the main story No one, it seems, wants to actively police traditional rights issues like those presented in Ms. Way’s situation. Using photos like her daughter’s generally requires getting the consent of the person who posted the original content before importance of social media marketing it can be reused elsewhere. “This is a new area, and we want to make sure our customers are dotting the ‘Is’ and crossing the ‘Ts,’ ” said Sharad Verma, the chief social media marketing agenciesexecutive and co-founder of Piqora, which helps brands curate user-generated content from sites like Instagram. “It’s important for brands to be very upfront and transparent about how the photos are being used.” Continue reading the main story RELATED COVERAGE With Technology, Avoiding Both Ads and the social media marketing agencies Blockers SEPT. 1, 2015 For its part, Instagram, which has about 300 million users, says it is responsible only for how brands use consumers’ photos posted on its site. The Federal Trade Commission, which polices unfair or deceptive practices, could step in if Instagram violated its own privacy policy or promises search and social media marketing made to consumers in its terms of service. But consumers have little recourse on their own, other than pursuing costly legal action. The lack of oversight comes at a time when search and social media marketing brands and social media sites are strengthening their relationships in efforts to generate ad revenue and lock in loyal consumers. Instagram, in particular, has been working to open its photo feed to all advertisers, big and small, across the globe. Privacy groups and consumer advocates continue to voice concerns about how companies use data culled from social media to endorse or sell products. In 2012, Facebook, which owns Instagram, reached a settlement in a class-action lawsuit over its “sponsored social media marketing applications stories,” or its practice of turning a users’ likes into ads tailored to their friends. The court approved the settlement in 2013, but it is currently being appealed. Still, in the age of the selfie, many users enjoy getting a broader audience for the photos, opinions and tastes they share online. “I’m always really excited,” said Liza marketing using social media Day Penney, a 23-year-old from Dayton, Tenn., whose photo appears on American Eagle Outfitter’s website. She estimated that the company has used more than half-a-dozen of her photos, and even once sent her a $25 gift card. Advertisement Continue reading the main story “That was one of the things, too, that really encouraged me to continue to post and continue to tag and hashtag them as I wear the clothes,” she said. In many cases, getting consent from a user can be as casuallos angeles social media marketing as a comment underneath the photo itself. “We love your pic!” the Crocs Instagram account writes on many of the user-generated snapshots featured on its website, followed by a request to feature the photo elsewhere. To agree, users just have to reply with “#CrocsOk,” and many do. In the case of Ms. Way, however, Crocs did not comment on the photo to ask for permission until after posting it on its website. Ms. Way has not responded and says she does not intend to. In a statement, Crocs said it believed social media marketing university reviewit was “acting consistently with social media marketing best practices.” “We are continually evaluating our practices and welcome consumer feedback,” the company said. “It’s our policy to get permission before making social media marketing applications any other use of photos consumers have tagged us in.”

Instagram Bravado Reveals the Hidden Dangers of Social Media

If your startup is going bankrupt, a good rule of thumb is to not disadvantages of social media marketing flaunt piles (and piles) of cash on your social media. Take a lesson from rapper Curtis Jackson III (better known by his stage name "50 Cent")--who did just that. In July 2015, the 40-year-old entertainer filed for Chapter 11 bankruptcy protection. Jackson hotel social media marketing came under fire last month for flashing his cash on social media. On Instagram, the rapper posted a photo of himself with piles of cash that spelled out the word "broke." In another, he wrote, "My crib is almost finished in AFRICA," along with a video showing the home's exterior. To some, it indicated that he may own a property in atlanta social media marketing Africa. Jackson's creditors, who first brought the posts to the court's attention, said that they were "contemptuous" of the bankruptcy process. The 40-year-old entertainer said in a court filing late Tuesday that the stacks of cash in the photos are actually prop money, which is specially made for the studio lighting used in filming music videos and photo shoots. On Wednesday, Jackson was ordered to explain those images in court. Connecticut judge Anne Nevins insisted his activity had raised some concern over "allegations of nondisclosure and lack of transparency." Jackson did not speak directly to the issue when summoned, though he elaborated how to do social media marketing in the court filing: "Just because I am photographed in or next to a certain vehicle, wearing an article of clothing, holding a product, sitting next to what appears to be large sums of money or modeling expensive pieces of jewelry does not mean that I own everything in those photos," he wrote. The social media marketing course rapper claims to have assets of just under $20 million, and liabilities of $36.09 million. (His major expenses at the time of filing included a $7 million mandated payment to Lastonia social media marketing trends Leviston, a Florida woman who said that Jackson had published a sex tape of her online without permission, as well as a soured headphone deal costing him $18.4 million.) Jackson's reps aptly noted that hip hop culture places a high premium on wealth and masculinity, one which rappers often feel they must uphold on social media. Patrick Neligan, Jackson's primary bankruptcy lawyer, said Wednesday that this culture is "aspirational." Many of Jackson's fans, he added, "come from poverty. They want social media marketing new york their favorite rapper to be rich. Money is important." "Since the explosion of social media, I have maintained a strong social media presence that is consistent with the public persona of '50 Cent,'" Jackson wrote. Still, business owners know well that social media can be both a blessing and a curse when it comes to crafting a brand. A poorly delivered pun, or piece of humor misinterpreted, can have dire consequences. "Twitter is for business. Instagram is for social media marketing pdf business. You never know when someone is going to take a picture of you. It's a very public industry. You have to know you always have to be on," noted Shanti Das, a hip-hop industry analyst and music executive, speaking at the Berklee College of Music in 2013.Jackson refused to provide verbal comment following the proceedings yesterdays, however he did take to social marketing media once again. On Instagram, he posted a photo of himself with stacks of cash flowing from his pants, with the caption: "For some reason people love me. I went to court today and all I felt was love. They asked me about money I said I ain't got none,but if you want some m&m's here social media for marketing ya go. #EFFENVODKA."

Instagram Has Greater Engagement Than All Other Social Media Networks: Study

“Marketers are getting better at distributing content, but are b2b social media marketing not getting better at creating content worth distributing”; This is the takeaway from a report by digital marketing software company TrackMaven in its latest report.The Content Marketing Paradox looked at social media marketing plans trends for paid and organic content posted to the five social platforms-Facebook, LinkedIn, Pinterest, Twitter, and Instagram. The report analysed 75 billion interactions on over 50 million pieces of shared content from 2013 to 2014. The report found that nearly one out of four brand-generated blog posts (23 per cent) receive no social media marketing podcast interactions at all. Even more worrying, almost half of all brand-generated blog posts receive ten or fewer interactions (43 per cent). The TrackMaven report found brands increased content social media marketing plan pdf output by 35 per cent per channel last year, but across all five channels engagement fell 17 per cent. Among the major social networks, Twitter real estate social media marketinghas the lowest engagement threshold, with 73 per cent of tweets receiving ten or fewer interactions. Instagram has the highest engagement threshold; only 10 per cent of Instagram photos and 6 per cent of Instagram videos receive ten or fewer interactions. Among the major social networks, Instagram also has the highest percentage of viral content, with 49 per cent of Instagram photos and 60 per cent of Instagram videos receiving more than social media marketing blogs 250 interactions. Instagram might have the highest engagement ration over time, but the research illustrates that the engagement ratio for both branded Instagram pictures and Instagram videos peaked in December 2013 and February 2014, and are since on a steady decline. Clothing and retail brands say that featuring user-generated photos on their websites and in social media marketing chicago their Instagram feeds is an effective way to connect with consumers, who are increasingly skipping commercials, blocking online ads and generally ignoring anything that resembles traditional advertising. Taking photos from social media accounts is also often cheaper and faster than creating a traditional social media brand marketingcampaign. The tactic is particularly popular among apparel companies, as they rethink how to maintain customer loyalty in the digital age. Advertisement Continue reading the main story “There’s a significant risk of us losing that relationship with the customer and that bond you get from the experience in the store,” said Joe Megibow, the chief digital officer cost of social media marketing at American Eagle, which has galleries of consumers’ photos on its website. Mr. Megibow said American Eagle, which works with Olapic, monitors importance of social media marketing Twitter and Instagram for photos that users have identified with the hashtag #AEOstyle or #AerieReal. Olapic is a marketing company define social media marketing that helps brands collect users’ photos.