Report: B2B Social Media Engagement in 17 Industries

There are so many reports, studies, surveys and statistics social media marketing firm put out by companies as content to attract prospects that marketers start to question both the quality and the validity of the results. To keep up with the latest in the industry we turn over our social media marketing degree email addresses in exchange for yet another fancy PDF with a smattering of data. Oh well, just signed myself up for another email list for nothing.TrackMaven is a competitive intelligence company that I’ve been familiar with for quite some time (Disclosure: just starting to use it at work), and have liked some of their data reports. But I opened up this latest one and I was blown away. There is so much great data in here, especially social media marketing firms for specific B2B industries, I almost didn’t know where to start.The report analyzes “12 months of content from 316 leading B2B brands on five key social networks to understand how the best B2B marketers move the needle with social media.” This is great for B2B marketers in all those industries, who have never seen this social media marketing plan samplekind of detail about their social media peers. I’ve picked some data to share, but you really should head over to TrackMaven and download this report for yourself. It is worth your email address.One of the primary marketing on social media datapoints the report shows is size of audience. The industry with the largest following across the five social media sites measured (LinkedIn, Twitter, Facebook, Instagram, Pinterest) was Professional Services. The one with the smallest following wassocial media marketing books Wholesalers. And LinkedIn is the social network with the largest number of followers of B2B companies.The other thing the report tracks is engagement rate. This is calculated as the the average number of interactions per post per 1,000 followers. Here are the average rates by platform for all B2B companies tracked. Below you will find a breakdown by industry. You can compare your social media in marketing engagement rates to these averages or look at the numbers for your specific industry.Largest Median Social Media Audience: LinkedIn 142,000 Network with Largest Average Engagement Rate: Instagram 28.10 Company with Highest Engagement Rate on Instagram: Textron 43.58. Largest Median Social Media Audience: LinkedIn 96,000 Network with Largest Average Engagement small business social media marketing Rate: Facebook 46.97 Company with Audience on Facebook: Merck 36,000. Largest Median Social Media Audience: LinkedIn 54,000 Network with Largest Average Engagement Rate: Instagram 29.25 social media marketing campaign Company with Highest Engagement Rate on Instagram: Monsanto 80.94 Ed Note: Lots of negative engagement here

The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation

Social media has become the modus operandi of the 21st century. Building social media marketing los angeles on the foundation of Web 2.0, social media applications have facilitated unprecedented growth in human interaction in modern times. This study attempts to study the impact of social media marketing medium toward brand social media marketing strategy template loyalty and purchase intention in Generation Y. Surveys are conducted randomly and questionnaire distributed to undergraduate students of Malaysian universities. Two Hundred questionnaires social media marketing blog were distributed with 75 percent response rate. Two propositions and three hypotheses were developed and tested using mean and regression analysis. The result indicated that the online marketing communications, specifically, E- WOM, online communities and online advertisement are social media marketing resume effective in promoting brand loyalty and product purchase intention through company website and social media platforms. These finding indicate to marketing managers that social media marketing medium has become an important marketing tool to reach emerging younger generation consumers. It also indicates that social media marketing service cyber world play an important role in modern marketing, enabling marketers to reach customers faster and more efficiently. This research provides a guideline for global brand players in considering applying social media marketing activities to promote their product, and brand.Things You Need to Know About social media marketing campaigns & SEOQuicksprout recently published an awesome new infographic on the state of SEO that illustrates how the field has evolved over the past few years in response to Google’s social media marketing pricinggame-changing algorithm updates and the steady rise of content as king.While looking over the infographic one thing in particular caught my eye: the importance that companies and agencies alike place on social media when social media marketing conference thinking about their SEO strategy.The infographic illustrates findings from Econsultancy’s State of Search Marketing Report 2013, in which 74% of companies and 82% of agencies surveyed said that social media is either somewhat or highly integrated into their SEO strategy.In a cruel twist of fate, just two months after Econsultancy collected the data for its report effective social media marketing Google’s Matt Cutts released a video saying that social signals––metrics such as Facebook likes and Twitter followers, which indicate a profile’s authority and influence––do social media as a marketing tool not affect search rankings.

A Bit of History

As I mentioned above, Cutts’ statement that Google does not look at social media marketing experts signals when determining the rank of a webpage came as a big surprise to the online marketing industry. After all, in a video published in December 2010, Cutts himself said that social signals were a factor in ranking. In this videosocial media marketing articles Cutts refers viewers to Danny Sullivan’s Search Engine Watch article for which Sullivan had spoken directly with Bing and Google in order to learn how social media marketing dallas the two search engines look at social signals as a ranking factor. Both search engines told Sullivan that who you are as a person on Twitter can impact how well a page does in regular web search. A variety of studies, including SearchMetrics’ Rank Correlation for 2013 and the case studies outlined in this infographic learn social media marketing from Quicksprout, gave additional weight to the idea that search engines look to social signals when ranking a webpage.So you can understand why marketers were dismayed and a little annoyed when, three years later, Google told them nope, sorry guys, we actually don’t look at that stuff right importance of social media marketing now. Despite all this back-and-forth, Neil Patel, SEO expert and founder of Quicksprout, recently urged marketers not to discount social’s impact on SEO too quickly; he thinks that social is the new SEO, and his argument social media marketing agenciesis pretty convincing. Why does Patel think that social is the new SEO, and how are other marketers integrating social into their SEO strategy? I dove into researching this subject and identified 5 key things every social media marketing applications marketer should know about how social media impacts SEO in 2014 (going into 2015). My research also left me with a few questions, which I mention throughout the post; I’d love to hear your thoughts in the comments below! We’re a little bias here, since SumAll is a what we live and breathe everyday to bring business owners and marketers marketing using social media the best measurement tool for keeping social media marketing university review track of their social media, as well as their e-mail, ads, payments, and e-commerce data. Syncing all of your data into one concise and actionable dashboard in SumAll will go along ways towards building your social content to the next level as your team better understand how this growth in social content impacts the rest of your disadvantages of social media marketing organization.