Free Online Courses In Social Media and Inbound Marketing

The ability to use social media to regularly engage people, build social media marketing ideas an audience and express your personality is becoming an essential digital skill for everyone. It can help you find a job because it shows businesses and organizations a window into your personality, interests and how savvy you are with new social technologies. If you’re social media marketing packages interested in improving your social media skills or building a career in social media these online courses and certifications can help you learn the ropes. The demand for people with “social media marketing” skills has risen 47% in the past year and is projected to continue growing at a fast clip as more business move marketing spending from paid advertising into content marketing and social media engagement. Where social media really becomes valuable in a social media marketing proposal business context is when you can use these social networks to raise brand awareness and also get new customers, leads and sales for a business. This is where inbound marketing comes in. Inbound marketing is about creating and sharing valuable content designed to appeal to customers and attract qualified prospects to a business. Surprisingly, there aren’t many structure MOOCs social media marketing for dummies(Massively Open Online Courses) for learning social media and inbound marketing online. I’m sure this will change and there will be many more social media, blogging and inbound marketing MOOCs in the coming year because all these skills are becoming must-haves for the job market. Did you know? Over 80% of jobs are now found in the informal job marketing (meaning they are not advertised) so having a social media presence and regularly networking (online and offline) is more social media marketing definition important than ever. Inbound marketing pioneer Hubspot offers an excellent free Inbound Marketing Certification Program. While the course is aimed at people in digital marketing and social media industries, anyone can improve their knowledge of inbound and content marketing by following the 11 free classes and completing the reading assignments and optional homework assignments. You can watch the videos at your own pace and when you complete all the courses you can take an Inbound Marketing social media marketing firm Certification Exam to get a certificate from Hubspot. The courses was recently re-designed and updated for 2015! This fun video course from email marketing provider Constant Contact shows you how to use social media to get business results. You can learn the basics of social media 101 and how to use platforms like Facebook, Twitter, LinkedIn, Blogging and YouTube.This brand new MOOC from the University of Salford in social media marketing firms Manchester, England helps you develop your professional online profile and use search engine optimization and social media marketing tactics and strategy to improve your online presence. This course has a lot of great information!Get a “diploma” in Social Media Marketing in just 15-20 hours with this free course provided by online course provider ALISON. It explains the use of email marketing, affiliate marketing, using social media tools such as Twitter, podcasting and blogging, and how to create a successful Facebook page.Okay, so this one isn’t actually a course. Regardless, these freely available social media marketing books whitepapers from top social businesses like Hubspot, SpredFast, Salesforce and Hootsuite have some of the best and most current information you’re going to find online. If you want to stay up-to-date on new and cutting edge practices in inbound marketing and social media, I recommend you check for newly published whitepapers on these websites regularly.GFC provides social media in marketing short, well-structured courses on popular topics in social media and how to better use technology. These courses are a bit rudimentary but are great if you’re an absolute beginner and you need to get up to speed on the basics of setting up small business social media marketing a profile, finding people and sharing content.

Syracuse University

Before Syracuse University hired Kelly Lux last year as a full-time community social media marketing plan sample manager, the university's Twitter account streamed out press releases. Not anymore. "We have decided that we’re going to engage with people," said Lux, the community manager for both the university and the School of Information Studies. "We’re not just going to be pushing out information because that’s not what social media is about.” By interacting on sites including Twitter marketing on social media and the location-based network Foursquare, Syracuse has grown its brand awareness. And the New York university has done it with the help of students. Create a team In the fall, Lux hired eight or nine students to work on her social media team. But she didn't ask for applications. For the main university Twitter account, she handpicked students who actively engaged on Twitter and did more than just talk with their friends. Because the students go to Syracuse, the university's stream has a life and vibe that really resonates with the social media marketing campaign audience. "They bring a completely different feel to it just because of the fact that they are current students,” Lux said. Occasionally a student freezes up and doesn't know how to respond to a tweet. Or someone says something that doesn't represent the university. But Lux treats these moments as learning opportunities. And once she talks through the situation with them, the lesson sticks. The undergraduate and graduate students come from different disciplines, which social media marketing degree adds a variety of perspectives to the accounts they manage. Three students focus on Twitter, a few are figuring out what to do with Tumblr, and one student manages Foursquare. Syracuse is one of only three universities social media marketing service in the nation with a branded badge on Foursquare. And that's allowed the university to connect with alumni in its three satellite locations as well as in cities that host alumni events. "We’re trying to engage our alumni wherever they are around the country, and hopefully around the world eventually,” Lux said. Show your personality At Butler, the university's mascot engages alumni, faculty, current and potential students the most through social media. But this isn't social media marketing los angeles your ordinary mascot. This is Butler Blue II, a live English bulldog. And he tweets. Blue's caretaker, Kaltenmark, wanted to maximize the impact of the live mascot. “When social media came around I’m like, 'Oh, this is a dream, this is a gift. I can give this dog a true voice and personality now.'"Over the past few years, Blue has built up a loyal following on Twitter. And now his social media marketing strategy template presence has become an asset to the university. While the university Twitter account is informative and somewhat engaging, the English bulldog's account grabs attention and holds it. "Blue is the icing on the cake," Kaltenmark said. "He’s the account and the one that’s keeping people interested and engaged and coming back.” And he's not just engaging Butler's audience. He's also attracting high school students, grandmothers and everyone in social media marketing resumebetween. By giving Blue a voice and personality, Butler has received exposure that it may not have gotten any other way. When Butler played Virginia Commonwealth University in the Final Four last month, a host of VCU fans followed Blue and retweeted his stuff because they thought he was funny. Butler social media marketing campaigns won the game, but VCU fans still follow Blue. While other universities have mascots and might tweet for them, most don't have a live dog, Kaltenmark said. And if they do have a live dog and don't tweet, they're missing out.

Provide customer service

Along with showing your personality, you need to show students that you're social media marketing conference listening to them, Lux said. “Make sure that you’re responding to people and looking at yourself as A. customer service, and B. news and information,” Lux said. Syracuse had two huge snowstorms this year, and both times the university needed to make responding effective social media marketing to students a priority. The first time, the campus didn't close, and students complained about it. The second time, the campus did close, and students wanted to know if they could go to places on campus. Throughout both of those storms, Lux responded quickly to their complaints and questions on Twitter. And that's something that universities need to do whenever a situation like this comes up and students want answers. "They social media as a marketing tool may not know where to go to ask these questions," Lux said, "but they know that we’re there and that we will respond to them.” At University of Wisconsin-Madison, the staff behind the main Twitter account answers questions and solves problems as well. By responding, you show that you know campus history, can answer more difficult questions social media marketing pricing and point them to resources about controversies, Lucas said. For example, a few students asked why the chairs weren't out yet on the terrace. The weather was in the '60s on Wednesday, and students wanted to sit in the sunburst metal chairs on the iconic union terrace that overlooks water. Lucas sent a quick email asking someone at the student union where they were. Then he responded to the students who asked and sent out a general tweet with an social media marketing blog update. Now that Marquette has built a loyal, responsive and engaged audience, the university can put the audience to work, Cigelske said. Each year, the university celebrates National Marquette Day, a worldwide day associated with Marquette pride and basketball. And Marquette set a goal of engaging alumni and increasing social media marketing expertsalumni donations.On social media platforms, the university set a goal of engaging alumni and increasing alumni donations. On Facebook, Marquette promoted a photo contest around Marquette pride and helped fans find a game watching party near them. In one day, the university's Facebook page had 60 different postings from Honolulu to London. And through the social media marketing articles campaign, Marquette raised $17,000. “One thing that people don’t do enough is ask their audience to participate or to do something,” Cigelske said. “I think that’s the whole point. You need to have some sort of call to action, otherwise you just have 15,000 fans who don’t do anything.” In addition to asking them to donate to the university, you can ask them to like another page or serve in the community. Cigelske cautions that social media marketing dallas you can't abuse that privilege or do it too much, but the whole point of building an engaged audience is to spark action of some sort. Butler has successfully communicated with and engaged people through various platforms, Kaltenmark said. Now the university wants to focus on driving action. “The idea is, 'OK, we’ve successfully communicated and engaged learn social media marketing people with these accounts, with these mediums,'" Kaltenmark said. '"Now let’s be strategic about what we say and what people do as a result of what we say.” From a marketing standpoint, he wants to getimportance of social media marketing people back to butler.edu for whatever reason. Other actions could include, "attend this event," "buy this," or "donate."