Social Media Massacre

Marijuana Businesses Scrambling as Facebook, Instagram Shutter Accounts

The marijuana industry is facing a growing challenge on the social media marketing best practices front, and there’s no resolution in sight. Both Facebook and Instagram are closing marijuana-related business accounts without warning and seemingly at random, cutting off key connections companies have with their customers. And the two Social Media giants are not just targeting retailers and businesses that touch the plant: Companies that provide services to the industry and those that focus on marijuana consumers have been caught up in the crackdown, too. All told, at least 100 marijuana companies have been affected over the past month – and possibly much more than that, according to various marketing by social media estimates. Cannabis businesses are now scrambling to figure out what will put them at risk of losing their accounts, and many are developing contingency plans in case they are targeted. “It’s a huge problem because we use that account to showcase businesses as well as to organize followers,” said Isaac Dietrich, co-founder and CEO of the cannabis-centric social media marketing site MassRoots, which lost its Instagram account last month. (Instagram is owned by Facebook.) Although Dietrich has since started a new account for MassRoots, he lost several years’ worth of photos and followers. “By losing access to that account, that’s prohibiting us from contacting those 300,000 followers” that MassRoots previously had on Instagram, Dietrich said. “We’ve reached out to Instagram multiple times, and they have not been returning our calls.” A social media marketing strategyspokeswoman for Facebook said in an email to Marijuana Business Daily that the company doesn’t permit any content that “promotes the sale of marijuana regardless of state or country. This includes marijuana dispensaries.” Non-promotional marijuana-related content, however, is allowed. But the spokeswoman didn’t have any figures regarding how many cannabis-related social media marketing plan accounts have been closed. Dietrich said he’s heard of about 100 accounts that have been shuttered, though the overall total is likely significantly higher. Arizona-based consultant Sara Gullickson estimated she’s heard of about 50 dispensary Facebook pages alone being closed down in at least eight states, including Arizona, California social media marketing companies Colorado, Maine, Nevada, New Jersey, Oregon and Washington State (and that doesn’t include recreational retailers). The closures seem somewhat random, as most companies haven’t been affected. No one knows exactly why certain social media marketing services businesses are being targeted – or who is next. In many cases, one company has been affected but its competitors have not. And in some cases, a business has had one of its accounts shut down but not others. For example, the well-known Harborside Health Center in Oakland, California, is social media marketing university nowhere to be seen on Facebook, but a page for its Portland, Oregon, dispensary is still up. Its main Facebook page, along with its Instagram account, were originally closed over a year what is social media marketing ago, on Jan. 15, 2015.

Instagram star Essena O'Neill quits "self absorbed" social media

With more than 777,000 Instagram followers and nearly 270,000 YouTube social media marketing jobs subscribers, teenager Essena O'Neill thought she had everything she ever wanted. Last week, she changed her mind. The 19-year-old Australian broke down in a viral YouTube video to explain why she's quitting social media and marketing, shutting down her Instagram, Tumblr and YouTube channel. n a caption on her video, she explains how "contrived, fake and forced consistently proving social media marketing agency to the world 'how amazing my life/body/self is.'""I spent everyday looking at a screen, viewing and comparing myself to others," she continued, confessing that she measured her self-worth through social media marketing company likes. "It's easier to look at shiny and pretty things that appear happy than stopping and just getting real with yourself." O'Neill deleted more than 2,000 photos from her Instagram account and edited captions on remaining social media marketing plan template photos to spread the truth about the images. The social media star made an income by posting videos and photos online. In a re-edited caption, O'Neill wrote: Was paid $400 to post a dress. That's when I had maybe 150k followers, with half a million followers, I know of many online brands (with big budgets) that pay up to $2000 social media marketing world per postNothing is wrong with accepting brand deals. I just think it should be known. This photo had no substance, it was not of ethical manufacturing (I was uneducated at the time). SOCIAL MEDIA IS NOT REAL is my point. Be aware what people promote social media marketing tips ask yourself, what's their intention behind the photo? INSTAGRAM/@ESSENAONEILL With 150,000 followers, the Instagram star said she was paid $400 to post a photo of her wearing a dress. "I know of many online brands (with big budgets) that pay up to $2,000 per post," she wrote. "Nothing is wrong with accepting brand deals. I just think it should be known. This photo had no substance, it was not of ethical manufacturing." The teen is now spreading a new message to social media marketing tools her fans: be "game changers" She launched a new website to "promote veganism, plant based nutrition, environmental awareness, social issues, gender equality, controversial art." All of the content will be free -- made to help, not get views or money, she stressed. However, the website does include a "support me" button, which asks fans to donate what they can to support her new passion. "If you get something from what I'm doing, pay what it's worth to you," she wrote in the marketing social media description. "I want you to simply 'pay what it's worth to you' by using the button above." Essena O'Neill YOUTUBE Some people are praising the teen for her bravery; while others question whether this is just another publicity stunt. Fellow Instagram celebrities and twins Nina and Randa Nelson called her recent move a hoax. "I see why the story sounds so incredible," the sisters spoke directly to O'Neill in a viral YouTube video on Tuesday. "But you're not quitting social media, because you're probably benefits of social media marketing watching this video right now. Despite criticism, hundreds of people also defended the star's actions and thanked her for taking "a step forward." "What you are doing is amazing!" one fan said. "We need to change a generation that thrives on validation from using social media for marketing!"

Why Instagram is Fossil’s top social media priority

“Instagram is our top priority,” says Jencey Keeton, Fossil’s digital social media marketing strategies brand manager, adding that the watch and accessories maker last June launched what she calls a “360-degree social media marketing manager approach” to the platform; at least one member of the seven-person team oversees the channel seven days a week, from 7 a.m.-10 p.m. Fast-growing Instagram appeals to Fossil for multiple reasons. The brand wants to attract millennial shoppers, and many of them marketing with social media regularly use, Keeton says. Instagram also allows Fossil a better opportunity than other social networks to reach followers since social media marketing pricing the platform shows every brand post to consumers following the brand. That stands in contrast to Facebook, which continues to reduce brands’ organic social media marketing software reach; last year in the span of seven months the percentage of consumers who saw a brand’s typical nonpaid Facebook post fell nearly 1 percentage point—from 8.34% in May 2015 to 7.39% of a brand’s followers how to use social media for marketingDecember—according to social media analytics firm Locowise. As Fossil decided to devote more resources to Instagram, it set about posting social media marketing blog arresting images highlighting the brand’s products to boost brand awareness, engage with shoppers and drive sales. It also began using marketing vendor Curalate’s Fanreel user-generated content tool, which collects social media marketing courses images shoppers share via hashtags like #FossilAddict across multiple social networks. Fanreel also provides the brand with a hub on Fossil’s site that shoppers can use to upload photos featuring Fossil merchandise. Fossil also began using Curalate’s Like2Buy product that lets the multichannel retailer drive shoppers from the visual-focused social network to its site. When a consumer clickssocial media marketing b2b on Fossil’s Instagram profile page she can bring up a gallery of Instagram photos that, when clicked, go to Fossil’s e-commerce site. Fossil’s Instagram push, along with Curalate’s tools, provided a huge jolt to the brand, Keeton says. For example, the brand’s Instagram following grew 480% last year, even though it only started its push in June; it now has about 386,000 followers. And Instagram social media marketing job descriptionis helping drive traffic and sales. For example, the Like2Buy link is helping Instagram make up roughly 20% of its traffic from social networks. Instagram also gives Fossil a greater understanding of its customers. Examining the products consumers post via Fanreel helps Fossil understand trends. “It gives us a richer perspective that goes beyond raw sales,” Keeton says. “It gives us a sense of a product’s popularity, as well as helps us understand which social media marketing for small business products we should be promoting in ads.” The company re-started accounts on both platforms, however, and built its online following back up over the past year.“I think thesocial media marketing experts policy is set at a high level, but actual enforcement of the policy is left up to the ground troops, but what that does is it creates an unequal playing field,” Dietrich said. “Weedmaps also had their Instagram social media marketing articles account shut down, but Leafly still has theirs and so far, they’ve been left unaffected.”Some have simply started new Facebook or Instagram accounts with slightly different names. Others are circulating online petitionsmarketing and social media (such as this one and this one) calling on Facebook to change its policy.A dispensary in New Jersey, Compassionate Sciences Alternative Treatment Center, was able to get its Facebook page restored recently after editing it and filing an appeal, but an executive with learn social media marketing the dispensary said he’s still not certain why the page was taken down in the first place. “We went ahead and edited our site and re-submitted it with an appeal, and we got put back on,” said Michael Nelson, the general manager social media marketing salary of Compassionate Sciences. “The only thing we did to change the site was we took off all photographs and all reference to pricing, social media marketing dallas and we never got a confirmation as to whether one of those items or both were what they cared about. That was our kind of stab in the dark as to what may have bothered them.”