Thursday, 14 April 2016

How Much Do Top Tier Bloggers and Social Media Consultants Get Paid? We Asked Them!

The media world is changing and its jobs are changing social media marketing agencies too. The rise of the blogger is an often-told story, but are the lucky few bloggers who do it for a living well paid? We did a survey social media marketing ideas to find out.We asked 20 top-tier tech bloggers and social media consultants to tell us how much they get paid, by the post, by the hour or by the month – however their rates are set. Half of them told us, on the condition that marketing using social media we wouldn’t disclose who they were or where they worked. The end result is an anecdotal overview of what some of the top tech bloggers and social media consultants are making. These aren’t the founders of big blogs, these are their employees and people who get work writing, doing trainings or social media marketing packages consulting for tech companies. There are a handful of people in tech blogging that make even more than this but the vast majority of people who get paid to blog get paid far less. To be honest we have no idea what it’s like outside the Web 2.0 world. (Honestly, is it raining?) We hope that no one will be too angry with us if these social media marketing proposal numbers lead their employees to feel newly shortchanged and protest. These folks are at the top of their field. Our methodology was to email people we trust to be honest and who trust us to keep their identities secret, and ask them los angeles social media marketing to post anonymously their rates and the rates they can confirm of co-workers or employees they’ve overseen within the last year. We realized after performing the survey that we should have asked our respondents whether the current US economic downturn was impacting their social media marketing for dummies rates but to be honest, it didn’t occur to us to ask. Maybe that tells you something, too. We were told pay rates for per-post blogging jobs, full-time blog and social media jobs and for hourly consulting. Payment Per Blog Post Most social media marketing university review people who are paid to blog are paid per post. What kinds of rates are our respondents social media marketing definition seeing? The low end of the scale was $10 per post for very short posts. Almost everyone else said they were paid $25 per post. One person said they were paid $80 per post! One respondent said facebook social media marketing they were paid $200 per item of long-form writing; bloggers often do other kinds of writing as well. How does this work out long term? Based on our social media marketing firm experience working for many different blogs, we believe that most per-post blogging gigs assume you’ll write an average of 3 blog posts in 4 hours. It often takes longer than that to write 3 posts but social media marketing firms ambitious bloggers, like the ones we surveyed, disadvantages of social media marketing know that at this stage you put in extra unpaid hours just to get ahead. Let’s say these people are half-time pro-bloggers making $25 per post, writing 3 posts per day. That’s $75 per half-day, a little social media marketing books less than $20 per hour, about $1500 to $1750 per month for half time work. Take two of those jobs at once, do hotel social media marketing it for a year, and you’ll make about $40k. Everyone’s got different arrangements, though, so it’s hard to take these kinds of annual projections too seriously. The world is full of people who would be insanely jealous of people social media in marketing who make $40k a year blogging, if it was widely known that you could do that for a living. The biggest rewards aren’t the money, though, but the thrill of writing and the ability to dedicate time to the subject you love. The truth is, very few small business social media marketing people are able to get jobs like this. A small number of those who are so lucky take the next step, financially, and move into a full time position with a blog or go in-house doing social media work at a marketing agency or atlanta social media marketing software company.

The Wages of the In-house/Full-Time Blogger

Career minded bloggers coming up through the ranks of the per-post social media marketing plan sample writers sometimes land full time jobs writing, managing other part time bloggers and performing other social media activities like events how to do social media marketing planning, promotion, etc. Sometimes this work is done as an employee, sometimes as an extended “consulting” relationship. Some of them get work at blogs, others do marketing on social media similar work for marketing firms and software companies. The founders of the big tech blogs now spend most of their time running the businesses they started. These second-in-command type social media marketing campaign positions have a wide range of pay rates. Our respondents reported annual pay rates ranging from $45k and $55k with benefits (!) up to $70k, $80k and $90k with bonuses. We’re tempted to say, based on the anonymously submitted but descriptive replies we got, that the closer to pure journalism our respondents were doing the lower their wages were. That’s not always the case, but social media marketing degree management and working for marketing firms were clear indicators of higher end pay rates. That makes sense. Based on our experience and conversations in the industry, we can say that all of the people doing this work full social media marketing los angeles time are putting in at least 50 to 60 hour work weeks, often longer. That means most are making the equivalent of $20 to $35 dollars per social media marketing trends hour. One factor not taken into consideration here is equity, the full time bloggers and in-house social media pros who are working for startups are hoping to get a nice payday in the unlikely event that their company is acquired. There are certainly a handful of full time bloggers making six figures, as well. Robert Scoble famously social media marketing new york noted that even after social media marketing strategy templateeverything he did to humanize Microsoft, they never paid him $100k annually, so we presume he’s making more than that at Fast Company. He’s barely a blogger, but Walt Mossberg is rumored to be paid $1 million per year. It’s safe to assume that some in the upper echelon of traditional media reporters now blogging for mainstream press are making more than anyone we surveyed as well. Consulting – The Big Money social media marketing resume consultants, expert practitioners with multiple years of success in the kinds of positions discussed above and in some cases in traditional marketing jobs, are the ones making the most money. No one we surveyed named an hourly consulting rate below $150 per hour. $300 per hour was the most common rate named. Some listed monthly rates of $2k to $4k per engagement, which we assume probably means 20 to 40 hours per month. social media marketing campaigns (or in many cases Search Engine Optimization) consulting is probably making a fair number of people six figures. What are these people doing? They are advising companies on how to set up and run blogs, how to reach out social media marketing pdf to and relate to bloggers, how to use Twitter (seriously) and how to make advanced use of RSS. The SEO work is probably the most technical, but degrees of technical challenge are all relative. A lot of this work is about communication skills. It’s a new world online and people with experience succeeding in it are social media marketing service widely sought-after by businesses wanting to catch up fast. There’s a nearly bottomless need for social marketing mediaand a strong demand for high-quality social media consulting – the big challenge is bridging the gap between living a Web 2.0 life and reaching out effectively to people.We believe there are a fair number of snake-oil salespeople in the social media marketing conference consulting field as well, but we didn’t survey any of those people.

Conclusion – This Part of the Economy Has Been Strong, if Small, So Far

We don’t want to claim that there are a lot of people effective social media marketing the kind of money discussed above for blogging or consulting. It’s still a very small sector. Between advertising and venture capital, revenues in this sector can’t be considered secure during a time of economic down turn. There are far moresocial media for marketingpeople working in social media as a marketing tool industries making less money than the people discussed above and the vast majority of participants don’t make any money at all in this economy. Making money isn’t really the point for most people, but there is an economy around social media marketing course and so some people are making money. We believe that this informal survey shows how much money some of the top people in the sector are making. Does this sound social media marketing pricing crazy to you? Compared to other professions does it seem like too little money? Far too much? Let us know what you think in comments below. How to Create Your Hourly Rate for Digital social media marketing blog Services. he good news is that you don't need an MBA and you needn't have taken an accounting class to get the basics of your cost structure and an associated billable rate.Let's roll through social media marketing 2014a simple set of steps to understand your overall strategy, which will dictate the underlying cost structure and associated blended rate of your services. And though I typically write b2b social media marketing for the digital marketing agency ecosystem, these steps really apply to any services business. You can—and should—double-check social media marketing experts these steps with your friends who are consultants, lawyers, accountants, etc. Cost Structure: Important for a New Firm or Any Dynamic Operational Change Depending on how long your business has been operating, many of the social media marketing articles concepts in this article may be well understood, but it never hurts to start with the basics. Even if your digital marketing agency is well established, should you be launching a new service, or opening an office in a new city, or taking on a new large client that will entail expanding your resources, you will want to roll right back to social media marketing plans these basics for a sanity-check social media marketing dallas on doing smart business. What's the objective of understanding your business's standard billing rate? The objective of this exercise is simply this: When your firm puts together a bid for a client, you and your team social media marketing podcast should be able to quickly check whether that bid equals profitable business. Therefore, in the Keep It Simple spirit, my recommendation is to come up with a single blended hourly rate for your business. This way, everyone knows what is good business learn social media marketing for your firm, assuming you can accurately estimate the number of hours involved. Bigger firms may bill out different clients and different personnel at different rates, but for most small firms a single blended rate is a good starting point. Significantly real estate social media marketing fewer clients need certain specialty digital marketing services relative to an array of services, so you will likely have more importance of social media marketing costs in attaining clients (i.e., more unbillable time spent in business development). When you need to hire additional employees, the more experienced employee who has the expertise to provide the specialized service will cost more social media marketing agencies than the generalist marketer you can bill out for a range of services and campaigns.

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